The dynamics between consumers and brands have shifted. Gone are the days when consumers had to sit around and be advertised to by multiple companies. Today, all information is on-demand – and ...
Inbound Marketing Statistics You Should Know in 2022
Facebook Ad Guidelines: Best Practices and Insider Tips
While Facebook has made it easy for any business to run advertising campaigns, the number of details to work through might be daunting for some. To make Facebook advertising work, you have to consider ...
Twitter Statistics You Should Know in 2022
We've been seeing record-high activity on Twitter, with roughly 500 million tweets sent every day on average. Twitter statistics also show the social media platform’s user base is steadily growing. As ...
How Indented SERP Results Could Impact Your SEO Strategy
A recent Google rollout affecting organic search results has set the search engine optimization (SEO) community abuzz. Called the indented search results, this change now applies to an estimated 40 ...
Walmart Marketplace vs. Target Plus: Where Should I Sell My Products?
Retail giants Walmart and Target own two of the most viable online marketplaces today. If you're planning to sell on Walmart Marketplace or Target Plus, you're probably wondering which one to ...
6 Holiday Marketing Campaigns To Avoid
The holiday season is the most wonderful time of the year for eCommerce businesses like yours – but it can also be the busiest and the craziest. It’s when you need magical holiday marketing ideas to ...
Best Gen Z Marketing Strategies for 2022
All brands eventually come face-to-face with one of today’s prevailing marketing fundamentals: know your audience. Profiling various segments of your target market is instrumental to the success of ...
What Is a Lead Magnet and How It Increases Conversions
A lead magnet is a free digital asset or service that you can offer to your prospects in exchange for their contact details. It’s used specifically for lead generation; it can help you generate more ...
5 eCommerce Marketing Strategies Proven to Increase Your Sales
Marketing for eCommerce requires specific strategies outside of your usual digital marketing efforts. To achieve true, long-term success, your eCommerce marketing plan must be laser-focused on ...