Amazon Marketing Services

Amazon Account Management

We Maximize Your Amazon Budget so You Get the Most ROI

Millions of people buy on Amazon. You need a competitive advantage. What you don’t want is to waste money selling on Amazon while your products are buried and no one is buying. If you’re here, you already know the U.S. retail eCommerce market dominance of Amazon. What you don’t know is how to be a part of it. How do you get started? How do you distinguish your product or service? How do you not get lost in a crowded Amazon marketplace?

Our experienced team of Amazon experts helps you form a custom strategy to maximize your budget. Working with an Amazon agency with proven results is essential to getting the most return on investment (ROI) for your marketing for Amazon.

Amazon Listing Optimization

We Enhance Your Amazon Product Descriptions and Images

From beginning to end, we do it all to boost your organic rankings and sales. Many Amazon product listings aren’t optimized correctly, leaving a lot of potential revenue on the table. Our Amazon experts make sure you’re reaching maximum ROI from the very beginning. Our marketing agency:

Optimizes your images and content.
Ensures your product is featured in the proper category.
Within that category, we perform keyword research to identify which words or phrases to focus on that are most profitable and will drive the most organic rankings.
It provides you with relevant descriptions to increase conversion rates.

Work within Amazon’s 200-character limit to maximize your titles with proper keywords and language that turns clicks into purchases.
Ensures your photos are high-level, professional images that are sized correctly displayed well and framed accordingly to boost sales through your marketing efforts.

Pricing Strategy & Testing

Become an Amazon Best Seller in Your First 30 Days with Thrive

One of the most critical steps for a successful seller on Amazon is using the right pricing strategies to increase your rankings, conversions, and revenue. Our marketing agency analyzes many variables when listing a new product. Our marketing services for Amazon include extensive competitor analysis to find the best price for your product. We perform an Amazon audit, examining your product costs and thoroughly outlining Amazon’s fees so you have a complete understanding of what you’re facing. As your Amazon agency, we’ll use this audit to determine whether or not you’re going to be profitable on Amazon before you even spend a dollar. We audit your Amazon campaign with integrity. We fully set expectations for your marketing before proceeding with your Amazon campaign so you don’t risk any wasted spend.

What you don’t want to do is often change your product prices. That can negatively impact your Amazon optimization. You’re much better off offering coupon codes for compelling discounts. The cheapest price is rarely the best price and neither is the highest price. As an experienced marketing agency, we work with you to find that happy medium, a sweet spot that drives sales and increases profit margins. As part of our marketing services for Amazon, we work closely with clients to prepare a sales strategy that includes various advertising campaigns, such as:

Automatic campaigns for Amazon sponsored product listings
Manual campaigns for Amazon sponsored product listings
Buy One Get One (BOGO) promotions

Percentage-off coupon promotions
Several other campaigns proprietary to Thrive customized based on each client’s unique needs

Your Amazon Sales Are About to Grow

Our team of marketing experts for Amazon can help clients achieve Amazon BSR (best seller rating) status within their first month by using customized strategies to help jumpstart you into a business. Our marketing services include accelerated programs that can take clients from non-existent on Amazon to competitive and feared -- and possibly on the Amazon bestseller list -- within their first 30 days.

BECOME AN AMAZON BEST SELLER

Amazon Catalog Organization

We Ensure You're Maximizing Your Amazon Product Detail Page

If you already have an Amazon catalog established, we’ll evaluate the categories you’re in, look at the parent-child variations and make sure they’re properly organized and optimized. Variations are sets of products related to one another. Quality variation relationship listings help buyers compare and select products based on different attributes, such as color or size, from options on a product detail page.

The catalog relates to the brand. If you’re building a brand on Amazon, an entire catalog of goods shows up for your company. You want to ensure people are taken to your branded area if you’re pushing a brand on Amazon. We help you run sponsored brand advertisements as opposed to sponsored product ads.

Amazon Brand Registry

We Take Clients to the Next Level with Amazon Enhanced Brand Content

To register a brand on Amazon you must have a trademark. As part of our marketing services, we help clients apply for a trademark and then register an Amazon brand. Brand registry gives sellers greater control over their Amazon product listings. You also gain powerful search tools, helping you find content in different Amazon stores. Amazon brand registry can take sellers to the next level, in part, because it allows you to utilize Amazon Enhanced Brand Content. Our Amazon branding consultants help clients maximize their Amazon EBC efforts. Amazon EBC, commonly referred to as the A+ tool, allows brand owners to change product descriptions of branded Amazon Standard Identification Numbers (ASINs). Adding EBC Amazon to product detail pages can help increase traffic, conversion rates and sales.

As your trusted partner Amazon agency, we will work to ensure no competitor is infringing on your copyrights and illegally selling your products. We have a system that can monitor and send automated removal requests -- escalating to legal action -- to ensure Buy Box leech removals. This helps protect you against Amazon leech scams to protect your store, your products and your brand.

Amazon Suspension Appeal

Our Amazon Experts Have You Selling Again In No Time

A suspended Amazon account can bring your entire business to a halt. If you’ve received an Amazon suspension notice, we can help. Our experienced Amazon services team guides you through the process of an Amazon suspension appeal. Our Amazon experts can talk to Amazon account representatives on your behalf, provide proper documentation, fix the problem that caused you to get suspended and -- if necessary -- we have legal resources we can bring into play to accelerate your Amazon suspension appeal to the next level.

Most importantly, however, we can help you avoid a suspension at all by teaching you best practices so your business always flourishes.

Amazon MAP & Pricing Monitoring

Our Amazon Agency Keeps your Competitors Honest

Sellers simply don’t have the time or resources to monitor and enforce their minimum advertised price (MAP) policy on Amazon. Don’t worry, we’ll keep an eye on that for you. As part of our marketing services, we monitor MAP pricing across Amazon and alert us if a seller drops a price too low for whatever reason. Our Amazon AMS enforcement team ensures your brand’s MAP pricing is honored and enforced.

Our experienced Amazon AMS team can help sellers with Amazon MAP agreements and negotiations. MAP contracts and/or agreements are vital for people selling in multiple places. MAP agreements ensure your brand isn’t diluted by anybody. If someone breaks a MAP price agreement, our Amazon AMS experts can help get that resolved.

A Transparent Amazon Marketing Agency

You're Always in the Know Through Our In-Depth Reports

Our marketing service team values integrity in every area of our business. Thrive has no hidden fees or ever uses smoke and mirrors in our reporting. You know every area of your business every day, every week and every month through full transparency from our Amazon AMS team. Through our up-front approach, you’ll know first-hand how our efforts are increasing your online revenue.

We use custom in-depth reporting measures to always keep you in the know about your business, including giving you 24/7 access to an online client portal. Visitor tracking allows us to quantify our success and make adjustments when needed. With our marketing services for Amazon, reports are emailed to you regularly so you can view your data online anytime.

Looking for an Amazon Agency that's Primed to Deliver?

Amazon SEO

As a full-service Amazon SEO team, we get your eCommerce business up and running quickly on Amazon. We guide you step by step, from Amazon seller setup to raising your ranking and increasing your conversions. Along the way, we take care of every detail: Amazon account audit, competitor analysis, keyword research and optimized descriptions that are clear and concise.

Amazon Storefront

Amazon Storefront & Branding

In 2018, Amazon made it a priority to keep small- and medium-sized businesses relevant by introducing Amazon Storefronts. Amazon established a separate section to highlight small businesses. Our Amazon experts are experienced at setting up and designing an eye-catching Amazon Storefront and positioning your products for maximum exposure through Amazon Enhanced Brand Content. We enhance your product detail page with A+ content, including high-quality images and EBC design and development to increase sales.

Amazon Advertising/PPC

Amazon isn’t a secret. Instead, it’s a flooded marketplace for sellers. That means you often have to pay to play. Top sellers utilize PPC campaigns and strategies to distinguish themselves. Our Amazon advertising experts put you in the game by providing sponsored products management, sponsored brands management, product display ads, video ads, Amazon Vendor Central management and Amazon AI advertising management.

Amazon Reporting

Amazon Reporting & Analytics

We keep every client updated on their business and our involvement with thorough data analytics. We provide clients with monthly Amazon advertising reports that show spend, return on ad spend (ROAS), advertising cost of sales (ACoS) and complete pay-per-click (PPC) data. Marketing for Amazon clients also receive monthly Amazon business reports that detail items per sale, sales over time, reviews, customer satisfaction and Amazon listing optimization. As part of our marketing services for Amazon, Thrive can also provide clients in-depth reports on Fulfillment By Amazon (FBA) fees that will flush out any hidden costs.

LET'S TALK

Frequently Asked Questions

My Amazon business needs help, but I’m not sure what to do next. Does your Amazon marketing team provide education?

Thrive Internet Marketing Agency is the premium provider for Amazon marketing services. Our team of Amazon experts develop a series of informational videos that guide you step-by-step to either start your Amazon seller journey or move you further down the road to increase your return on investment (ROI) and revenue. We offer a wide range of Amazon marketing services to help you understand your business better when joining Amazon’s eCommerce marketplace. We offer advanced strategy and relentlessly pursue results while tailoring our solutions for your unique business needs.

My Amazon business is growing, but Amazon fees are really eating my margin. How can I drive more sales to my eCommerce website?

Many entrepreneurs dream of building a successful eCommerce business, so congratulations! But oftentimes, business owners struggle with understanding minor fees that really impact their margins. The good news is that Thrive is a full-service digital marketing agency. We have experts in every field. We can walk you through every aspect of understanding fees and their impact to your margins. Our team can develop a multi-channel eCommerce approach consisting of not only Amazon but also other popular platforms. We also have conversion rate optimization (CRO) and Amazon SEO experts on our staff who know how to better optimize your products, images, content and pages to drive more traffic and generate more revenue for your business.

My eCommerce business is thriving, so do I even need to sell on Amazon?

Every eCommerce business should be considering Amazon to grow their revenue. Amazon is set to become the largest online marketplace by 2021, so if you offer popular and unique products you should consider utilizing this platform. Thrive Internet Marketing Agency specializes in moving the needle for businesses to increase their sales based on a proven model. We help you leverage the power of a platform that can introduce your products to more than 300 million potential customers. Our Amazon consultants analyze your business and current practices and look for ways to improve and quickly put an action plan in place to take your business to the next level.

What is considered a good ACoS Amazon? And what’s the difference between blended ACoS and regular ACoS?

As an Amazon seller, you’ll need to familiarize yourself with advertising cost of sales (ACoS). When selling products on Amazon, one of the most important metrics to follow is ACoS. To determine your ACoS Amazon simply divide your ad spend by the total amount of revenue. A good ACoS Amazon really depends on several factors, but generally you’d like to hit 20 percent and below. Blended ACoS is simply the additional revenue generated from organic product sales. Our Amazon experts create a simple daily sales report for your business that highlights your blended ACoS (ad spend / total topline).

What does the Amazon sales funnel look like?

The Amazon sales funnel is simply the path people take before they make a purchase on the platform. Our Amazon experts specialize in Amazon funnel design and develop a series of ad campaigns that focus on increasing impressions to your Amazon Storefront. Amazon doesn’t have a traditional funnel model, but our team designs a unique product page tailored for your business that will increase your views, sessions and overall conversions.

Does your Amazon price impact rankings and conversions?

Your product price can play a HUGE role in whether or not you’re successful on Amazon. Using the right pricing strategies to increase your rankings, conversions and revenue is crucial for your business. That’s why it’s important to partner with an Amazon marketing agency to define a strategy that fits your products and will drive more ROI. Our Amazon marketing services include extensive competitor analysis to find the best price for your product. We develop a strategy by understanding your cost of goods sold (COGS), Amazon seller fees and your overall net profit. Once we’ve identified those numbers, we create a plan to generate daily sales and can help you improve your Amazon best sellers rank.

If my eCommerce business is already successful, do I need to advertise on Amazon?

Why would you limit yourself to only one option? Amazon is the largest online eCommerce marketplace and establishing your brand on this fast-growing platform helps you tap into a segment of customers you previously didn’t know existed. Our Amazon experts meet with you and establish your brand and scale accordingly to help you benefit from Amazon’s amazing opportunities. We can develop a series of strategies across multiple marketplaces to ensure your product sales increase. But Amazon is the platform to turn to if you’re looking to scale your business, and our professionals have the expertise to quickly get you to where you want to be.

What are the different ways to advertise on Amazon?

Amazon has several methods of advertising to reach a vast audience of potential customers. Some of the most popular methods include Sponsored Products ads (auto/manual), Sponsored Brands ads (PPC), Coupons and Promotions. Traffic can cost anywhere from .50 cents to $3 per click, giving your business a wide range of opportunities. Depending on which option you choose, you could get higher conversions. With coupons, for example, generally the Amazon advertising spend is low and the return is high. Our Amazon experts help define the right advertising strategy for your unique business. Our team specializes in creating winning Amazon campaigns that convert.

I’ve had great success with my brick-and-mortar business, but I’ve considered selling online as well. Should I market my business on Amazon?

Research shows that brick-and-mortar stores are seeing fewer customers come in their doors each and every year as online sales increase. Many brick-and-mortar stores have closed their doors to save money on overhead and now only sell online. And many of those businesses have increased their ROI with this change. Really, you’re ignoring a large portion of the population and your customer base if you choose not to sell online. Our Amazon experts help you establish your brand online by walking you through the various setup steps. Unlike with traditional brick-and-mortar stores, Amazon gives you 24-hour access to unlimited customers. Contact Thrive today to discuss your options and get your Amazon business up and running quickly.

Amazon seems like an expensive option. What is going to be my ROI by selling on Amazon?

ROI is one of the most important metrics to track when starting a business or even when growing one. Businesses see a significant increase in sales, however, when using Amazon because most product searches and online transactions come through this platform. Our Amazon experts create ROI reports that identify multiple aspects of your business that should be tracked. We develop a plan to help you reduce spending and increase sales so your ROI matches your desired outcome. We make this happen by focusing on the right mix of brand awareness and ad spend. Contact our Amazon specialists today to discuss the benefits of Amazon and our proven strategies and techniques to make your business model profitable.

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