A recent Google rollout affecting organic search results has set the search engine optimization (SEO) community abuzz. Called the indented search results, this change now applies to an estimated 40 ...
How Indented SERP Results Could Impact Your SEO Strategy
Enterprise SEO Tips: How To Increase Your Franchise Leads
Generating more leads for your franchise or multi-location business has become one of the most anticipated benefits of search engine optimization (SEO). These are no random franchise leads either, but ...
A Complete Guide to WooCommerce SEO (and the Google Integration Update)
Syncing your online store with Google’s Search and Discover surfaces is now simpler and easier. The search giant has partnered with WooCommerce to help the latter’s 4.4 million online merchants ...
How To Safeguard Your SEO Efforts Against Zero Click Searches
Google has underscored the centrality of the user experience (UX) in how its search engine, Google Search, operates. Like any good product, Search wants you to find the information you're looking for ...
10 Rules You Should Know About UX Writing
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User ...
Why My Pages Aren’t Ranking Like They Used To (And How To Fix It)
Have you noticed a sudden or steady drop in your search engine keyword rankings for certain pages? Stop focusing on the question “Why is my website not ranking on Google?” and instead start searching ...
Franchise Marketing Statistics You Should Know in 2021
Running a franchise business puts you in a unique position when it comes to promoting your business online. In franchise marketing, for example, the franchisee must align their strategies with ...
The Best Online Marketing Channels To Promote Your Brand in 2021
Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
What Are Google Web Stories and How To Optimize for Them
Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the social media platform Snapchat in 2017. Since then, the ...