“The only thing worse than being blind is having sight with no vision” ~ Helen Keller What is a vision? A vision is the mental picture of the future you desire. More than just a goal, a vision is ...
Why is having a company vision so important for business?
What to include in your digital marketing strategy
All successful business owners will say that they reached the goals they marked because of the effort they put out. It is not easy to start a business in the current market scenario and then nurture ...
7 common mistakes entrepreneurs make (and how to avoid them)
It's a common story for entrepreneurs to fail, sometimes many times over, before succeeding in developing a profitable start-up. There is plenty of logic in this: Founding a business is simply not an ...
The 4 Keys to a Surefire Small Business Marketing Plan (+ 5 Ways to Implement Them)
If you run your own company, having a small business marketing strategy is essential. Not only does this help guide your business toward success, but it also provides a foundation from which ...
Business Branding: 8 Steps To Getting It Right
Every successful business has one thing in common: a consistent brand strategy. From Nike to Apple to Dollar Shave Club, and everything in between, branding is critical. Companies don’t typically make ...
Lead Nurturing 101: PPC Best Practices for 2017
For anyone who runs a business, lead nurturing is a critical component of staying afloat. It’s not enough to just get the leads; you also have to nurture and feed them once you’ve landed them. It’s a ...
Internet Marketing: Overcoming Challenges For Small Business
Small business owners are a unique group of hard-working, dedicated professionals. They provide 54% of all sales in the United States, according to the Small Business Administration. Millions of ...
11 Reasons Why You’ll Never Be A Successful Entrepreneur
Today, it seems like everyone is an entrepreneur – and for good reason. An entrepreneurial life promises days of creativity, adventure, and self-ownership. But, sometimes, it’s not all it’s cracked up ...
12 Reasons Why You Need a Business Plan
As a small business owner, you have a lot on your plate. It can be easy to let some things fall through the cracks. For example, many business owners fail to establish a business plan in the ...