There are different ways to determine a keyword's value. But there's one metric that tells you its value in dollars upfront: cost per click (CPC).
What is CPC? To review, it's the amount you pay a ...
Are you twiddling your thumbs, trying to figure out how to write a script for a video and where to begin? Crafting one from scratch is a daunting prospect, especially if it’s your first time doing it. ...
With its simplified approach to content creation and fast-learning algorithm for feed recommendation, TikTok has become a favorite social video app for over 1 billion users worldwide. But its ...
The internet today is a vast expanse of information. However, despite the ubiquity of data available online, there is certain knowledge that only you can provide. One of these is information about ...
The terms branding and marketing are often confused or used (incorrectly) interchangeably. However, knowing the difference between these two strategic activities can help you better execute specific ...
Among all the possibilities, people searching straight for your brand online confirms that your brand awareness campaign is working. They're familiar with your brand, typing your name in the search ...
Among online marketing channels, social media proves to be the most powerful in bringing brands and their target users together. It's no secret that major platforms like Facebook, Instagram, Twitter ...
Every Instagram marketing expert will tell you that the best way to reach more people on Instagram is by boosting your engagement. This is because the Instagram algorithm decides how to show or ...
Syncing your online store with Google’s Search and Discover surfaces is now simpler and easier. The search giant has partnered with WooCommerce to help the latter’s 4.4 million online merchants ...