Social media has been one of the most transformative things to happen to the internet over the last two decades. Facebook, Instagram, Twitter, LinkedIn and the like are highly populated digital ...
Social Media Marketing Statistics You Need To Know in 2021
Customer Retention Statistics You Should Know in 2021
Customer acquisition is vital for any organization looking to generate revenue. After all, a business is nothing without its customers. But did you know that it’s better for your business long-term if ...
Franchise Marketing Statistics You Should Know in 2021
Running a franchise business puts you in a unique position when it comes to promoting your business online. In franchise marketing, for example, the franchisee must align their strategies with ...
SEO Statistics You Should Know in 2021
Organic search has the potential to capture more than 40 percent of your gross revenue. This was a statistic released by BrightEdge in 2014 – and yet it is still one of the frequently-cited stats that ...
Video Marketing Statistics You Should Know in 2021
The human brain is hardwired to respond to movement. Human psychology dictates that attaching a non-textual element to a web page full of text provides a break in the user’s field of view, making it ...
PPC Stats You Should Know in 2021
Consumer dynamics have shifted after more than a year of lockdowns. Some sectors have felt the brunt of the economic crisis while others fared better than they did pre-pandemic. But one thing is ...
LinkedIn Lead Generation: Best Practices and Why It’s Important for Your Business
Understanding how to generate leads from LinkedIn is vital for your business because it enables you to find quality leads to fuel your sales pipeline. Any company involved in business-to-business ...
Conversion Rate Optimization Statistics You Should Know in 2021
Have you ever thought about how users behave once they land on your website? You could be spending so much time and resources on a lead generation strategy that drives traffic but ultimately falls ...
Why Google Says Your Backlinks Strategy Should Be Quality Over Quantity
There are plenty of resources online discussing backlinks and why they should be part of your SEO strategy. When you Google “how important is link building for SEO?” you inevitably find an endless ...