YouTube has become an integral part of many shoppers’ buying process. From product reviews and tutorials to shopping haul and unboxing videos, 68 percent of YouTube users check the platform for ...
How Much Does YouTube Advertising Cost?
How To Increase Your YouTube Subscribers
Now that you’ve created a YouTube marketing channel for your video marketing strategy, it’s time to move on to the next step: how to get subscribers on YouTube. Growing your channel is essential if ...
Are Consumers More Likely to Buy After Watching a Video?
People are naturally drawn to visuals. Our attention is quickly attracted to imagery because our brains are hardwired to process visual information. In fact, 50 percent of our brain is involved in the ...
Why Your Business Needs to be Using YouTube Video Marketing
In today’s digital landscape, business-consumer dynamics have shifted. The existence of digital channels has influenced buyer behavior and consumers are now in control of how they receive information. ...
10 Digital Marketing Tips to Jumpstart Your Business After the Coronavirus Shutdowns
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...
10 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19)
Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit because of ...
Video ads: Where to tell your story
At this point, advertisers are aware of the powerful storytelling aspect that video ads add to their digital marketing initiatives. But, applying the same strategy to all campaigns is boring and ...
3 Things You Need for the Perfect Testimonial Video
Testimonial videos have to be one of the most powerful and underutilized marketing tools right now. Let’s face it, when it comes to characterizing your product’s strong points you’ll always have a ...