The era of third-party cookies is ending. Browser cookies – the technology that has helped advertisers offer targeted, relevant online ads to users – are going away, with Google sealing the deal once ...
What Is Google’s FLoC and How It Impacts Digital Marketing and Advertising
Survey: Over 63% of Americans Have Followed a Brand Featured in an Influencer’s Post (And More Interesting Findings)
No longer dabblers in niches and industries, these internet stars are the future of marketing. They have become masters of the trade – whatever that may be. Business. Politics. Entertainment. Name ...
How To Generate High-Quality Leads With LinkedIn Product Pages
LinkedIn, the popular professional networking site, has taken its suite of marketing solutions to the next level. In December 2020, it rolled out LinkedIn Product Pages as a new way for firms to drive ...
How to Use Amazon Keywords
Most shoppers are heading straight to Amazon to search for products – bypassing Google or Bing. For 63 percent of consumers in the United States, the eCommerce giant is the default search engine for ...
The Rise of Privacy-First Search Engines: Should Google Be Worried?
Besides being great at surfacing the most relevant search results, Google also excels in boxing out rival search engines. With a 60 to 90 percent market share since 2009, it has maintained over two ...
What Netflix Artwork Personalization Can Teach Us About UI Web Design
Netflix has broken through the online streaming space big-time. But like eCommerce stores, franchise businesses or any brand offering a catalog of options, it has faced the problem of personalization. ...
Interruption Marketing: Is It a Good Fit for Your Business?
Interrupt marketing, or interruption marketing, is a short-term tactic that puts a product or service in front of customers without their consent and regardless of its relevance to their needs, all ...
Complete List of Google Penalties and How to Recover
First thing’s first: What is a Google penalty and how concerned do you need to be? Google penalties are served when a website (or parts of it) violate webmaster guidelines – a set of marketing rules ...
What Is Performance Marketing and Why It’s Important
Have you launched a digital advertising campaign in which you paid only when results were delivered? These results could have been in the form of clicks, leads or sales. If you said yes, chances are ...