The terms branding and marketing are often confused or used (incorrectly) interchangeably. However, knowing the difference between these two strategic activities can help you better execute specific ...
The Differences Between Branding and Marketing and How They Work Together
How To Build a Branded Search Strategy and Why You Should Do It
Among all the possibilities, people searching straight for your brand online confirms that your brand awareness campaign is working. They're familiar with your brand, typing your name in the search ...
Survey: Over 63% of Americans Have Followed a Brand Featured in an Influencer’s Post (And More Interesting Findings)
No longer dabblers in niches and industries, these internet stars are the future of marketing. They have become masters of the trade – whatever that may be. Business. Politics. Entertainment. Name ...
9 Ways to Make Your Online Donation Page Stand Out
Nonprofits of all shapes and sizes now fully rely on the internet as a staple in their fundraising efforts and it’s becoming quite the competitive playing field. From creating an intensive social ...
10 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19)
Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit because of ...
Give ‘Mommy Airplane’ and my wife credit: Life lessons on how to choose your company core values
Sometimes your core values are tested at inconvenient times. But they wouldn’t be called “core” values if you didn’t take them seriously. One of those inopportune times popped up recently for me ...
How to Create Brand Guidelines for Your Small Business
When you’re diving into the complex task of trying to build a sustainable business, branding may sound like something that should be one of the least of your concerns. Not many people realize how much ...