Google always seems to be tweaking something, don't they? Whether it's their search algorithm, the way the SERP pages look, new kinds of ads, ad extensions, etc., they're just always on the ...
This Week in Digital Marketing: Google AdWords Changes Name
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
Google Local Services Ads 101
After testing the Google Local Service Ads (formerly Home Service Ads) in select areas around the country, Google is going to be rolling them out nationwide in a couple of industries. Our PPC ...
3 reasons why landing pages are key for conversions
Say you’ve spent a lot of effort on an ad campaign. This is nothing new – if you’re reading this, you probably have, whether that means time, brainpower, or money. You’ve done everything in your power ...
Thrive Agency Named Google AdWords™ Premier Partner
Thrive is excited to announce that we have been awarded Premier Partner Status by Google Adwords™! Since 2005, Thrive has been growing rapidly, all while striving to deliver a new level of service ...
Ranking Your PPC Ad Strategy
During a recent Google AdWords Academy on Air webinar there was a focus on creating an ad strategy for your different PPC ad groups within your campaign. It is important to understand that each ad ...