Within a consumer-driven market landscape, communication is essential to deliver positive messaging – and this goes a long way towards creating relationships and driving growth. That much was made ...
PR Statistics You Should Know in 2021
How To Promote Your Content: 7 Ways To Get the Most Out of Your Blogs
It has been a quarter-century since the concept of “content is king” was popularized, and yet it still reigns supreme today. After all, content is everywhere: It’s in the games we play, the articles, ...
Google MUM: What Is It and How It’s Already Improving Search Results
Google Multitask Unified Model (MUM) is one of the biggest updates the search engine giant is developing. It was introduced in May 2021 during the Google IO Conference. This is perhaps the biggest of ...
10 Rules You Should Know About UX Writing
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User ...
What Netflix Artwork Personalization Can Teach Us About UI Web Design
Netflix has broken through the online streaming space big-time. But like eCommerce stores, franchise businesses or any brand offering a catalog of options, it has faced the problem of personalization. ...
10 Email Marketing Landing Page Tips To Increase Conversions
Email marketing is all about winning customers with attention-grabbing email subject lines and compelling content. You initially entice your audience with the body of your email, but it’s an optimized ...
Complete List of Google Penalties and How to Recover
First thing’s first: What is a Google penalty and how concerned do you need to be? Google penalties are served when a website (or parts of it) violate webmaster guidelines – a set of marketing rules ...
Why Duplicate Content Isn’t a Negative Ranking Factor
Ask any marketer: Content marketing is one of the most effective ways to grow your audience online. Sharing quality content consistently is a critical component of an effective search engine ...
How to Optimize Anchor Text and Why It Matters
How much attention are you giving the anchor text in your online content? This small but significant element is often over-optimized or regarded as an afterthought, either of which weakens its impact ...