Online marketplaces are quickly becoming crowded. Without a solid advertising plan such as Google Ads pay per click marketing, your business can get buried in online searches. Amazon PPC and eCommerce ...
How Much Do Google Ads Cost?
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
What should I be doing in my Google Ads account on a daily basis?
Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a ...
Why does click-through rate (CTR) matter, and how do I improve it?
CTR (Clickthrough Rate) by Definition CTR is a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are ...
Google Local Services Ads 101
After testing the Google Local Service Ads (formerly Home Service Ads) in select areas around the country, Google is going to be rolling them out nationwide in a couple of industries. Our PPC ...
3 reasons why landing pages are key for conversions
Say you’ve spent a lot of effort on an ad campaign. This is nothing new – if you’re reading this, you probably have, whether that means time, brainpower, or money. You’ve done everything in your power ...
Ranking Your PPC Ad Strategy
During a recent Google AdWords Academy on Air webinar there was a focus on creating an ad strategy for your different PPC ad groups within your campaign. It is important to understand that each ad ...