Hello, 2019! The team at Thrive continues to learn and stay on top of digital marketing trends along with important tools and channels that will help drive traffic and leads to our clients' ...
Thrive’s 2019 Digital Marketing Predictions
18 free keyword research tools for landing high rankings
Using keywords in SEO is like fishing. You need to know how to bait the hook and where to cast the line to reel in the big profits. Keyword research is at the core of PPC campaigns and search ...
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
4 PPC Landing Page Best Practices for Lead Generation
Having a strong Google Ads account is only half the battle when it comes to paid search marketing. Your landing page experience needs to be just as strong! A bad user experience on a landing ...
How to Set up Advertising Budget Rules in Google Ads
In my opinion, PPC marketing should be the most beloved tool in any marketer's toolkit. Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and ...
This is How to Decide Between SEO vs. PPC
One of the questions often asked by people wanting to invest in digital marketing is this: Which is better for my website, PPC or SEO? That's a pretty great question, and an important one to think ...
What should I be doing in my Google Ads account on a daily basis?
Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a ...
Why does click-through rate (CTR) matter, and how do I improve it?
CTR (Clickthrough Rate) by Definition CTR is a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are ...
Google Local Services Ads 101
After testing the Google Local Service Ads (formerly Home Service Ads) in select areas around the country, Google is going to be rolling them out nationwide in a couple of industries. Our PPC ...