Google always seems to be tweaking something, don't they? Whether it's their search algorithm, the way the SERP pages look, new kinds of ads, ad extensions, etc., they're just always on the ...
This Week in Digital Marketing: Google AdWords Changes Name
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
5 Ways to Improve Your Google Ads Quality Score
In a successful Google Ads campaign, quality score is crucial. Unfortunately, many marketers don’t fully understand the concept of a Quality Score or how to improve theirs. While a Quality Score ...
How to Set up Advertising Budget Rules in Google Ads
In my opinion, PPC marketing should be the most beloved tool in any marketer's toolkit. Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and ...
What should I be doing in my Google Ads account on a daily basis?
Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a ...
Why does click-through rate (CTR) matter, and how do I improve it?
CTR (Clickthrough Rate) by Definition CTR is a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are ...
The Importance of Using The Right Keyword Match Types
As the SERP (Search Engine Results Page) continues to get clouded with advertisers, it is Google’s primary goal to deliver quality content to the searcher. Google wants to see strategy and intent ...
Making Sense of Google’s Ad Extensions
Remember when Google's search results were simple, and all the results looked pretty much the same? Even the ads were just links with descriptions. We'd all fight over those top 2 spots, not ...
Thrive Agency Named Google AdWords™ Premier Partner
Thrive is excited to announce that we have been awarded Premier Partner Status by Google Adwords™! Since 2005, Thrive has been growing rapidly, all while striving to deliver a new level of service ...