Optimizing Google Ads with automated bidding on targeted keywords is an incredibly effective strategy for small to medium-sized businesses. Getting a good return on investment for the keywords you ...
5 Ways To Improve ROI From Google Ads
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
What should I be doing in my Google Ads account on a daily basis?
Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a ...
Why does click-through rate (CTR) matter, and how do I improve it?
CTR (Clickthrough Rate) by Definition CTR is a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are ...