Google Ads optimization tools are designed to make businesses and marketers maximize their Google Ads (previously known as AdWords) results. The Google Ads optimization score lets you see your overall ...
How To Decipher Your Google Ads Optimization Score
![What's a Keyword Worth? The Most Expensive Keywords Across Top 10 Industries [Study]](data:image/svg+xml;nitro-empty-id=MTIyNzozODgw-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzMxIDE4NiIgd2lkdGg9IjMzMSIgaGVpZ2h0PSIxODYiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Study: What’s a Keyword Worth? The Most Expensive Keywords Across 10 In-Demand Industries and How to Leverage Them in Search
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There are different ways to determine a keyword's value. But there's one metric that tells you its value in dollars upfront: cost per click (CPC). What is CPC? To review, it's the amount you pay a ...
What Is Google’s FLoC and How It Impacts Digital Marketing and Advertising
The era of third-party cookies is ending. Browser cookies – the technology that has helped advertisers offer targeted, relevant online ads to users – are going away, with Google sealing the deal once ...
The Best Online Marketing Channels To Promote Your Brand in 2021
Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
PPC Stats You Should Know in 2021
Consumer dynamics have shifted after more than a year of lockdowns. Some sectors have felt the brunt of the economic crisis while others fared better than they did pre-pandemic. But one thing is ...
What Is Enhanced Cost Per Click and Why It’s Important
Automation is vital for successful advertising today. Enhanced cost per click or enhanced CPC (ECPC) is a paid advertising solution that uses machine learning to dynamically bid for ad placements ...
How PPC Marketing Can Help Save Your Business Right Now
In a time of economic downturn, a business owner’s natural reaction is to cut costs on all fronts. Considering the challenges you face it’s natural for you to begin to dismiss all spending as ...
What is Click Fraud and How Do You Prevent It?
Click fraud is a widely known term among pay-per-click (PPC) specialists and digital marketers. It's one of many hurdles to running a successful PPC campaign. As an advertiser, your goal is to ...
10 Digital Marketing Tips to Jumpstart Your Business After the Coronavirus Shutdowns
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...