Introducing a new series on our blog: the Thrive PPC Podcast, where we'll be sharing tips for those in agencies like us managing PPC campaigns, but also for business owners who are running their own ...
7 things to consider before hiring a PPC agency
Googles Ads Exact Match Update
Why Is The Exact Match Update a Big Deal? Exact match has been a good friend to Google Ads users for quite some time. The recent announcement in June in regards to the update we received from ...
What should I be doing in my Google Ads account on a daily basis?
Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a ...
Why does click-through rate (CTR) matter, and how do I improve it?
CTR (Clickthrough Rate) by Definition CTR is a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are ...
The Importance of Using The Right Keyword Match Types
As the SERP (Search Engine Results Page) continues to get clouded with advertisers, it is Google’s primary goal to deliver quality content to the searcher. Google wants to see strategy and intent ...