Social media and online platforms are rapidly changing the medical technology ecosystem. Medical supplies social media marketing provides opportunities for medical equipment suppliers to serve patients and healthcare providers effectively while building social awareness and enhancing brand affinity.
Today, almost all healthcare providers, medical device manufacturers and distributors have an online presence. However, there is a glaring contradiction in medical device marketing. Most marketers fail to develop social media strategies that communicate the benefits of their medical equipment to their prospects.
Winning Over Your Target Customers is Easier than Done
In this highly-connected, internet-driven world, customers weigh the trustworthiness and benefits of medical supplies based on the information they find online. According to a recent study by PricewaterhouseCoopers (PwC), 42 percent of online users assess product data based on health-related consumer reviews. This means building trust on social media is integral to the success of your medical supplies social media marketing.
As a medical technology provider, your role is not only to sell top-tier medical supplies. You must also educate the public about the benefits and possible risks of particular products, communicate the proper use and disposal of specific equipment and establish yourself as a thought leader. More importantly, your social media pages should reflect your unique branding.
Medical Supplies Social Media Services
Reach High-Value Leads and Acquire Loyal Customers
Thrive Internet Marketing Agency is an experienced social media agency. We help healthcare providers, medical device manufacturers and other businesses create a strong social media presence and reach their online goals.
Let us help you illustrate the value of your medical technologies and showcase your client satisfaction stories and testimonials. Call us now and let’s get your social media campaign started.
During our one-on-one consultation, we define your key performance indicators (KPIs) and marketing goals. Based on this data, we create content maps for social media postings. We also stay abreast of the latest industry trends and developments to manage your online presence effectively.
At Thrive, we utilize social media to build brand awareness and create a robust impression. Our team understands the basics of medical supplies search engine optimization (SEO), social media marketing and web traffic metrics. We perform audience and buyer persona research to ensure your products reach your intended customers at the right time and platform.
Zero in on your target audiences and locations through paid advertising. Our medical supplies social media management strategies are built to reinforce and expand the visibility of your social posts. We establish your goals, determine high-performing keywords based on your target locations and set a sustainable ad budget.
Our team collaborates with medical supplies web designers to ensure all your social media posts and marketing materials are informative and consistent with your branding. We determine your social media voice and humanize your brand on social media. In this way, we help your medical device agency cultivate authentic connections with your target audience.
According to the Pew Research Center, approximately 69 percent of Americans use Facebook. Leverage Facebook marketing and get your medical supplies in front of your ideal customers. Our medical supplies social media company performs market research surveys and publishes case studies to boost your online authority.
Build and optimize your Instagram account and generate more qualified leads for your sales team. We optimize your profile for all devices, implement targeted content strategies, utilize relevant hashtags and video stories and write a bio that supports your intended goal. These practices allow us to create an engaging community on Instagram.
Attract, engage and retain more customers with Thrive’s medical supplies social media services. We determine and adhere to country-specific policies in promoting your medical products. Our team shares accurate medical information, utilizes the right hashtags for healthcare and follows the rules for using Twitter as a medical device distributor.
Engage with medical professionals and healthcare practitioners through LinkedIn marketing. Our medical supplies social media experts create showcase pages, craft influencer posts and utilize sponsored updates. We also seek out recommendations from your previous clients to strengthen your online reputation.
Provide your target customers with valuable information through content marketing. Our medical supplies digital marketing specialists craft content that aims to help people learn more about your products. We create blog post tips about managing common diseases and in-depth articles explaining how particular medical technologies work.
Why Choose Thrive as Your Medical Supplies Social Media Company
Nurture Leads and Build Lasting Client Relationships
From doctors and medications to medical technologies, people want the best healthcare experience. As a medical equipment supplier, you need to level up your medical supplies social media management efforts to ensure your intended customers find your products.
At Thrive, we provide medical supplies social media services focused on earning new leads and improving your in-person marketing efforts. Scale your business with the help of our medical supplies social media company.
Here’s what you can expect when you partner with our digital marketing agency:
Digital Marketing Specialists
We assign a dedicated team of medical supplies social media experts to manage your online campaign. Our digital marketing specialists implement social media strategies based on research and data. More importantly, we create social media policies for Health Insurance Portability and Accountability Act (HIPAA) compliance.
Digital Presence
Thrive is a recognized social media agency in the U.S.. As a full-service digital marketing company, we continuously re-evaluate our online marketing, social media management and pay-per-click marketing strategies to maintain a robust digital presence. Let us help you build your online reputation and accelerate your business growth.
Social Media Monitoring
Our medical supplies social media experts utilize the latest data tracking tools and resources to keep track of your campaign performance. We provide detailed monthly reports, which include your online activities, customer engagement and campaign status. Schedule a consultation with us to find out how we can help you.
Brand Awareness Campaigns
Increase your brand recognition and build your thought leadership brand. We manage your online reputation, establish your brand persona, leverage visual content and provide review responses. These practices have generated profitable results for hundreds of companies, and these strategies can work for you as well.
Industry Experience
Our medical supplies social media marketing team has worked with healthcare practitioners, medical technology manufacturers and suppliers from across the United States. We implement strict social media style guides and policies in all our campaigns. In this way, we ensure your medical supplies social media management strategy aligns with relevant rules and regulations.